Paid Media Specialist

Please send your CV to hr@timo.vn

Report to: Digital Marketing Manager

Develop paid media strategies (on the web & mobile app stores) that generate traffic to the Timo app and website in achieving the company’s goal.
Set measurable goals that demonstrate improvement in marketing efforts.
Perform ongoing keyword discovery, expansion and optimization alongside competitive activities.
Monitor daily/weekly//monthly/quarterly performance metrics to optimize and recommend enhancements.
Manage & improve media performance by recommending tweaks for website architecture, content, linking, other factors, and writing & updating compelling and high-quality content on landing pages (CRO).
Execute, test, track, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid media campaigns.
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
Collaborate with others within the marketing department to manage search strategy

Minimum 2 years with proven experience and a good understanding of performance marketing*, conversion, and online customer acquisition.
*platforms include Google, Facebook, Ad-networks and mobile app stores optimization (Google Play Store, Apple App Store)
Experience with A/B and multivariate experiments.
Experience with analytics platforms such as Google Analytics, Google Search Console, FB insights, Google Ads, Data studio.
Able to complete competitive analysis of other companies within the industry.
Comfortable analyzing high volumes of data daily.
Familiarity with WordPress or other content management systems, working knowledge of HTML, CSS, and JavaScript development and constraints is preferable.

Employment type: full time

Become a part of Timo team!